WE ARE THE BRAND
Founded in 2019, ASTOURI is a women’s ready-to-wear apparel brand merging community pride with women's apparel and accessories. By leveraging unique licensed city photography, high-quality fabrics, and conscious designing, ASTOURI'S apparel and accessories are multifunctional, travel friendly, and local to global, amplifying a women’s community and travel style.
We are a Community of Women:
From marketing to manufacturing, almost every person that touches each aspect of the ASTOURI brand is a female, including our freelancers. We seek and hire women-owned companies in our ecosystem of operations to fully implement the feminine mindset delivering thoughtful female designed products and communication.
Our apparel and accessories are designed by women, for women. Our philosophy is to take basic wear to amazing wear. To be equal parts timeless, functional and inspirational in designing iconic and stylish multi-functional basics that can be worn in different ways with iconic imagery delivering uniqueness and versatility without compromising on quality and tailoring.
We are Consciously Community Committed:
At ASTOURI, the community is at the heart of everything we do. Through our conscious partnering, we work with local female non-profits to support the economic growth development of women in local communities. A portion of sales is contributed to these non-profits to support and socialize the importance of the movement and power of women.
Additionally, integrated into our ecosystem from the back end of our operations to the front end of our consumers is our conscious design. Our mission is to not have the consumer buy more but to deliver on the longevity of the products purchased through quality, multi-functionality, storytelling, and brand love.
We are Multi-benefit:
Multi-functional, multi-seasonal, travel-friendly, machine wash friendly are just a few of the benefits we offer our consumers. From the materials we select to the patterns that are created, each garment must check the box of our SMART framework to be sold.
We believe that our movement tells our stories. Our stories tell our style. Our style brings out the best of who we are and the best of who we are in developing better communities.
Keep Moving In Style
Detroit, Michigan
