In 1927, Louis Rosenstock founded General Sportwear, a small apparel manufacturer based in Ellenville, New York. During those modest beginnings, Louis endeavored to build a company with a solid foundation that reflected his personal values: tradition, integrity and vision.
On January 5, 1948, Louis launched DEVIL-DOG Dungarees, which were said to be, “Tough as a Marine!” as a result of their strength and durability. Having proudly served as a member of the Army of the United States from 1917-1918, Louis chose the name DEVIL-DOG in honor of the marines and all of the armed forces that fought so bravely for our country.
DEVIL-DOG® Dungarees offers vintage inspired casual style, comfort and high quality menswear at a great value. Known for their great fitting and durable Denim Jeans, DEVIL-DOG® will be expanding this Spring into new men’s categories such as: Casual Bottoms & Shorts, Knit Tops, Sweatshirts & Tees, Denim Shirts & Jackets, Caps, and Leather Accessories.
Zebulon, North Carolina
