Ana Maria Sarmiento created Flor Amazona to spread the magic of Colombia and overpassed the Colombian clichés by combining traditional handcrafts and Precolumbian goldwork with an edgy design. Her strength at Flor Amazona comes from her genuine talent to combine colors, jewelry, and patterns in an edgy, very Latin yet luxurious way and in her understanding of what women really want –“we all want to shine and charm, especially Latins… and we South American’s know how to do it”.
She gets her inspiration from the Amazonian Rainforest and shamanic symbols, mixing different elements from Brazil, Colombia, and Peru, the beach and the dessert, her travels, and women around the world. Ana is engaged in several social projects to aid Native Communities of her country and work together with them to develop Flor Amazona products.
“There is a lot of bad press about Colombia nowadays and I wanted to show the world its true rich and vibrant culture. I believed it was going to work out because I saw a gap in the market for Latin-chic designs and the growing trend of South-American-inspired fashion. Full of sun, love, and Latin flair! I love traveling, ethnic trends, and reinventing myself. People can feel the passion in every design. I want women from the world to bring out their inner Glamazon”
Bucaramanga, Colombia
