Parisian niche brand, created in 2013, had been operating as a hobby for years, making unique pieces mainly for loyal customers. At the beginning of 2019, the brand is officially registered, the design lab in Paris started to operate continuously, and manufacturing contracts have been signed for production, depending on the models, mainly in Europe.
Brand signature products: coats and suits.
Vision: "When fashion becomes art"
''Our digital & art campaigns - are a pure collaboration with artists: photographers, painters, and film-makers here in Paris. We believe it's that way we can help the art community grow, and our long-term mission - to make it visible through our marketing campaigns.'
Mission: "Buy the clothes you will remember. Buy less, buy better."
''Overconsumption is one of the biggest problems of our century. We are for sustainable fashion. We prefer quality over quantity. And we believe that by offering unique design and high-quality products while promoting in all our digital campaigns the artistic touch and the importance of the right choice, will help to change the mindset of many customers from consuming more to consuming better.''
Yours,
Luba Germanovich,
Creative director & Co-founder
Paris, France
