MURMUR is an international ready-to-wear brand launched in 2011 by Andreea Badala. The brand focuses on reconnecting women to their femininity and sensuality and on celebrating the joy of being a woman through clothing. A believer in confidence and timelessness, MURMUR embeds bold design and impeccable technique to highlight and enhance a woman’s hourglass silhouette. Designer Andreea Badala finds endless inspiration in the feminine outlines of the 50s, the intimacy of lingerie, and the gestures of dressing and undressing, and translates them into modern outfits, destined mainly for the evening. In a world where gender rights and equality are still a burning issue, a woman can be powerful and also embrace her femininity, without denying what she is: a tender, sensual being, who brings balance and togetherness. While driving MURMUR to its maturity stage, Andrea continues to trace and dress womanhood with one conviction: that this is the best time in history for being a woman.
Bucharest, Romania
