THE OPEN ERA
The "Open Era" in tennis began in 1968, when for the first time professional athletes were allowed to participate in traditional and prestigious tournaments such as Wimbledon. Until that time, only pure amateurs were allowed because it was believed that making money from the sport was contrary to the spirit of the sport. Professionalization raised the athletic standard to an unprecedented level and, at the same time, triggered a real tennis hype worldwide due to the great media interest.
THE OPEN ERA® BRAND
Just as the beginning of the Open Era had a significant impact on tennis, we want to set new standards with the OPEN ERA® brand. We want to create something that is just as enduring as the Open Era - sustainable in every way. Not only do we want to create something enduring, but we also want to preserve what is worth preserving: from retro tennis trends to the environment in which we live. That's why we work in a value-oriented manner with suppliers and manufacturing companies in Europe that we know personally and whose factories we visit regularly. This way we can guarantee the highest manufacturing quality and fair working conditions. In the future, we will continue to make every effort, together with our partners, to make our products and processes even more environmentally friendly.
Our products reflect the beautiful look of the 60s combined with modern design elements. So from design to production to packaging, we're not just preserving what's good, but making things better in a contemporary way. In this way, we are bringing about a long-overdue paradigm shift. We like to be conservative when it comes to quality, commitment, and the "Made in Europe" standard. With this mixture of progressiveness and conservative values, we remain true to our identity and give clothing a value again.
Krefeld, Germany
