WHY SAOLA? "Because the reality is, most days we need to wear shoes. And we really LIKE to wear shoes that look cool and feel good. The problem is, the way companies have been making those styly, comfortable shoes over the last several decades has been wreaking havoc on our planet - the footwear industry is one of the world’s greatest polluters. So we’re on a mission to change that, by designing casual kicks that look good, feel great, and are made with as many eco-friendly materials as possible. Will they solve all the world’s problems? Nope. But it’s certainly a step in the right direction." -Guillaume.
Each year, 25 billion pairs of shoes are manufactured worldwide. Sadly, almost none of these are made sustainably, making the textile industry the world’s second-largest polluter behind oil and gas. This stark reality was one of the major reasons we started SAOLA Shoes and what keeps us motivated to turn this ship around. Because we know that sixty to seventy percent of the environmental footprint of a pair of shoes is a result of the product’s materials, we’ve made eco-construction the central pillar of SAOLA’s shoe development.
Lafayette, Colorado
