FASHTALKS WITH AKALIA

Why did you decide to create the Akalia collection?

I wanted to make an impact while doing what I love the most: creating. That's when I had this idea of creating a brand that up-cycles and gives back. It was November 2019 to be exact.

Tell us about your journey and trajectory with regards to Akalia?

As any entrepreneur will tell you, the journey has many ups and downs. I honestly think the best way to handle businesses is with your feet on the ground and by remaining humble. You should never forget where you came from and always consider that there are people on your team that might know more about a subject than you. Remind yourself that it’s okay – listen to them! There will be days where everything works according to plan and some where it just doesn't happen. The main thing is to learn not to lose focus from the objective. The road is not a straight line; however, your goal should be visible and clean.

"In Greek, Akalia translates to “gifted”, which is what we hope to achieve. A gift to our customers, a gift to society and a gift to our collaborators."

What sets your brand apart from the rest?

We have a special focus on limited collections. Any styles we sell today will never be produced again. Also, the details and fabrics we choose. At Akalia, we value quality over everything.

What are some hurdles that Akalia faced as a business?

Everyone likes to expose to the public about how beautiful their day was, how amazing the food looks, etc. This also happens with brands; the reality is fashion was unfortunately severally impacted by the pandemic in 2020. I have no idea how we moved so fast to get rid of stock before the general lockdown on our biggest market, The United States. We are incredibly thankful that we survived. I honestly believe connecting with our consumers helped a lot.

What can consumers expect to see next from your brand?

A lot of textures and silky comfy fabrics. Also, essentials that every woman needs. Those pieces you can wear to the office and look clean and professional, while also to dinner with your friends on a Friday night. Additionally, a democratization of fashion by matching the real bodies out there, not the runway model only. Finally, consumers can expect for us to host a ton of events with our partner non-profit organization in Venezuela.

"We have a special focus on limited collections. Any styles we sell today will never be produced again. Also, the details and fabrics we choose. At Akalia, we value quality over everything."

What is your favorite part about designing?

The number of ideas I am able to come up with! I am passionate about creating something from scratch – the process, the launch, the marketing around it. I have fun with my job, I absolutely love it.

How would you define fashion?

Fashion is self-expression without limits. A great outfit may change your mood, confidence and how people perceive you.

What is the most important thing you would like your brand to be recognized for?

I want Akalia to be recognized for the brands democratization of fashion for all women, while also making a positive impact and giving back to our communities.

Where do you find inspiration?

I find my inspiration from traveling. I frequently travel to Portugal, where most of my family lives and is from. I come up with the best ideas when I am home. Europe in general is such a gem. You simply breathe history. Everything is so simply unique, and art is everywhere. I would describe it as effortless class.

"I want Akalia to be recognized for the brands democratization of fashion for all women, while also making a positive impact and giving back to our communities."

What is one piece of advice you would give to a new designer?

I am not a designer; however, I am an entrepreneur, and I can tell you to be honest with yourself and keep your feet on the ground. I see a lot of people starting businesses for the sake of media attention, personal branding, and fame. Before thinking about that, be honest with yourself and ask yourself, “why is my brand/project different? Why do people need what I am creating? Am I making an impact?” Then, be sure you have a healthy business in terms of ROI. At that point, then you can start having fun with your personal brand and interviews. I wouldn't recommend attaching your face 100% to a brand, as it will be difficult to maintain in case you want to sell it or step back. That’s simply my personal opinion.

How did your brand navigate and overcome the pandemic in 2020?

For any fashion business, one of the worst things you can have is stock that won’t move. Like I always say, “always be closing, always be selling”. We survived 2020 by selling and making promotions as quickly as we could. When you have a business, cash flow can make all the difference.

What are your greatest strengths and weaknesses?

I have so many weaknesses, like any human being. For example, I completely love my privacy. I’m sure if I showed up more on social media, it would have a significant impact on the business. However, I would never sacrifice the privacy of my personal life for my brand. I am a founder, not a lifestyle blogger. I am also a perfectionist. For me, the quote "better done than perfect" doesn't exist. In terms of strengths, I am a positive person with a great sense of humor, and I hope I never lose that spark. It has saved me from so many situations that may have resulted in negative outcomes.