FASHTALKS WITH AMILLI

When did you know you wanted to become a designer?

Both of us have had a passion for design and fashion since we were young. We knew we wanted to create a brand when we realized the profound impact that clothing can have on a person's confidence and self-expression.

What is your favorite piece in your latest collection?

Our favorite piece in the latest collection is a timeless, elegant dress that embodies our commitment to both style and sustainability. It's versatile, made from luxury fabrics, and designed to be a staple in any woman's wardrobe for years to come.

“Our mission is to inspire and empower women to be their authentic selves, celebrating their power and beauty at all ages."

Where do you find inspiration?

We find inspiration in the strength and beauty of women from all walks of life. Our designs are a celebration of femininity, timeless elegance, and the natural world, often drawing from the rich cultural heritage of Ireland and Brazil as well.

How would you describe the style you aim for your brand?

The style of Amilli is clean, elegant, and inherently feminine. We aim for timeless beauty that transcends trends, creating pieces that are luxurious, seasonless, and designed to be lived in and loved.

What sets your brand apart from the rest?

Amilli stands out by seamlessly blending sustainability with style and a luxury feel. Our mission is to inspire and empower women to be their authentic selves, celebrating their power and beauty at all ages. By prioritizing social ethics, sustainability, and fine craftsmanship, we ensure each piece embodies timeless beauty and meets the highest quality standards.

What brand values are most important for Amilli?

Longevity and sustainability are our core values. We believe in creating timeless pieces that stand the test of time and in producing consciously to minimize our environmental footprint while upholding the highest standards of social ethics.

Who is your target customer and how do you engage with them?

Our target customer is the modern woman who values elegance, quality, and sustainability. We engage with her through authentic storytelling, social media, and by providing a transparent look into our production processes, ensuring she feels connected to the brand and its values.

What was the toughest circumstance you overcame when just starting your business?

One of the toughest challenges was finding like-minded partners and craftspeople who shared our vision for sustainability and high-quality production. It required patience and perseverance, but it was crucial to staying true to our brand values.

“We aim for timeless beauty that transcends trends, creating pieces that are luxurious, seasonless, and designed to be lived in and loved.”

If you could go back and tell yourself one thing before beginning your career, what would it be?

Trust the process and remain patient. Building a brand that aligns with your values takes time and dedication, but it's worth every effort to create something meaningful and impactful. 

What does sustainability mean to Amilli? What initiatives does the brand take to better the environment?

Sustainability at Amilli means producing thoughtfully and ethically. We focus on small-batch production, use sustainable materials, and partner with craftspeople who share our commitment to environmentally friendly practices. We strive to minimize waste and ensure every piece meets the highest standards of quality and longevity.

What is the one piece of advice you would give to someone just starting their own brand?

Stay true to your core values and mission. Authenticity resonates with customers and builds long-term trust and loyalty. 

What is the most important thing you would like your brand to be recognized for?

We want Amilli to be recognized for its commitment to timeless beauty, quality craftsmanship, and sustainability. We hope to inspire and empower women through our designs and our values.

What should consumers expect to see next from Amilli?

Consumers can look forward to more versatile and elegant pieces that maintain our high standards of sustainability and craftsmanship. We are also exploring innovative materials and processes to further enhance our environmental efforts.

What do you envision for the future of your brand?

We envision Amilli growing into a leading example of how fashion can be both beautiful and responsible. We aim to expand our collections while continuing to uphold our values of longevity and sustainability, inspiring other brands to follow suit and contributing positively to the fashion industry and society.