FASHTALKS WITH YOU BY TOKARSKA

What is your earliest design memory for your brand?

I had great joy when I first noticed a woman wearing my clothing brand on the street. It was such an amazing feeling and experience as a designer!

What sets your brand apart from the rest?

My brand is distinguished by the fact that we do everything manually, we have full control over production, and we listen to our customers. We try to always exceed their expectations.

"I am inspired by my surroundings; nature, the places where I live, and the incredible women around me."

Where do you find inspiration?

I am inspired by my surroundings; nature, the places where I live, and the incredible women around me.

What do you envision for the future of your brand?

We are constantly working on the development and growth of our brand. Our dream is for women around the world to enjoy wearing our products.

What is your favorite part about designing?

My favorite part about designing is inventing new patterns and choosing colors for each piece.

How would you describe your personal style?

My personal style is a bit crazy. I really like black and white polka dots and stripes.

What was your previous work experience before launching your brand?

I have worked in various clothing companies as a designer.

What is your favorite fashion film or show?

My favorite fashion film is “The Devil Wears Prada”.

Do you have a favorite piece that you have designed?

My favorite piece is from the graduation collection – My China.  It is inspired by the work of Alexander McQuinn, made from Spanish silk. It refers to Chinese historical costumes and the headgear of Buddhist monks and ladies of Chinese courts.

What were some hurdles you had to overcome in your business?

One of the obstacles that happened quite recently was the fire of our company's headquarters in 2019. We had to rebuild the whole company from scratch, having only our know-how.

How important is social media to your brand?

We care a lot about our social media. We are aware that customers are watching us, and we try to reflect the atmosphere of our company as much as possible so that the customer feels like they are a part of our community.

How did your brand navigate and overcome the pandemic in 2020?

Most of our sales took place through our online store and we also did Facebook Live events to show customers new products.

What is the most important thing you would like your brand to be recognized for?

I would like the brand to be perceived as comfortable, soft, and feminine.

"You by Tokarska is more than just a clothing brand – it is quality, comfort, and emotions tailored for women."

What can consumers expect to see next from your brand?

You by Tokarska is more than just a clothing brand – it is quality, comfort, and emotions tailored for women.

Do you find it difficult to have a brand based in Poland? What are the perks versus the challenges?

Running a business in Poland is not easy; however, managing a clothing brand is something I love to do. My love for this profession gives me the strength to act and face challenging obstacles.